YouTube Music will allow us to play complete albums, covers, remixes, live versions, and radio stations from our mobile or computer.
New subscribers, on the other hand, will have to pay more as YouTube Music Premium is now included in the offer.
The company's focus is on personalization that tries to keep a track on the music a user likes but this time around it is pushing videos to the background.
A subscription to YouTube Premium (which includes YouTube Music) will cost $11.99 per month.
"They're incorporating all your viewing on YouTube to build your favourites", noted Lefsetz - those gasps of horror you can hear are parents everywhere thinking about all those nursery-rhymes their kids binged in the past while logged in to the parental account.
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YouTube Music Premium - $9.99 per month, ad-free, listen in background and downloads. Like YouTube Red, neither service will be available in South Africa.
Confused? Well, essentially YouTube has made it possible for customers to opt for music only. YouTube Music has a comprehensive search function too, that you can use to find songs even if you don't know the name or artist. The company said the first stops will be U.S., Australia, New Zealand, Mexico and South Korea.
YouTube Music's personalized home screen dynamically adapts to provide recommendations based on people's listening history, where they are and what they're doing.
There's also an existing YouTube Music app, but that's now being enhanced with the arrival of the subscription plan.
"The days of jumping back and forth between multiple music apps and YouTube are over, explained Elias Roman, Product Manager of YouTube Music". It's particularly popular in emerging markets where you can see YouTube listeners on public transport or other moments that Spotify and co would want to own.
And for those those who subscribe to Google Play Music, you get a YouTube Music premium subscription as part of your deal. The service is slated to later be launched in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom.