What is likely to be of interest to marketers is that the process of managing advertising preferences or muting certain ads entirely will be more streamlined for consumers, with Google saying it has plans to "further simplify the look and feel of these tools in the coming months".
The General Data Protection Regulation (GDPR) - which the European Union said aims "to protect all [its] citizens from privacy and data breaches in an increasingly data-driven world" - will come into force on May 25. And we've made it easier to jump to your privacy settings directly from the policy, helping you make choices about your privacy.
"We've explained our practices in more detail and with clearer language and added more detail about the options you have to manage, export and delete data from our services".
To be clear, Google hasn't changed its services or permissions, it's just making them easier to understand. The company goes on to say that as well as text, its policy now includes illustrations and videos to help to better convey information to people.
Wayne Rooney to join MLS club DC United
Wayne Rooney is considering leaving Everton in a shock summer transfer. "I wouldn't consider anything on the cards at the moment". DC United have not responded to a request for comment. "There have been rumours about Wayne going overseas , China or America".
"Manage or mute the ads you see on Google, on websites and in apps using the recently upgraded Ads Settings tool and Mute This Ad control", Malcolm said. The update also includes a customizable PowerShell script for Windows, Linux and MacOS, which scans all areas of LISTSERV where personal information could be stored and generates a report in XML format to comply with the GDPR data portability requirement. For instance, there are now simple on/off switches for location history, web and app activity and YouTube search history that work across all devices signed into your account.
Something that did change is how much control you now have over your data.