Here's how Google will handle your data under GDPR

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What is likely to be of interest to marketers is that the process of managing advertising preferences or muting certain ads entirely will be more streamlined for consumers, with Google saying it has plans to "further simplify the look and feel of these tools in the coming months".

The General Data Protection Regulation (GDPR) - which the European Union said aims "to protect all [its] citizens from privacy and data breaches in an increasingly data-driven world" - will come into force on May 25. And we've made it easier to jump to your privacy settings directly from the policy, helping you make choices about your privacy.

To bring the company into compliance with the GDPR, the Google privacy policy has gotten a refresh and some new data tools.

"We've explained our practices in more detail and with clearer language and added more detail about the options you have to manage, export and delete data from our services".

To be clear, Google hasn't changed its services or permissions, it's just making them easier to understand. The company goes on to say that as well as text, its policy now includes illustrations and videos to help to better convey information to people.

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You can check out the updated Privacy Policy here.

In addition to this, the company has also published its updated privacy policy. Users can choose to permanently delete specific activities, or days of activity that they do not want connected to their account.

"Manage or mute the ads you see on Google, on websites and in apps using the recently upgraded Ads Settings tool and Mute This Ad control", Malcolm said. The update also includes a customizable PowerShell script for Windows, Linux and MacOS, which scans all areas of LISTSERV where personal information could be stored and generates a report in XML format to comply with the GDPR data portability requirement. For instance, there are now simple on/off switches for location history, web and app activity and YouTube search history that work across all devices signed into your account.

Something that did change is how much control you now have over your data.

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