Android bites Apple in United Kingdom, iPhone X marks the spot in China

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According to the latest research from Counterpoint's Market Monitor service, global smartphone shipments declined 3% annually in Q1 2018.

As reported in January 2018, China faced its first annual decline in the number of smartphones shipments. "Oppo slipped to fifth place, capturing 7 percent global smartphone market share in Q1 2018, tumbling from 8 percent a year ago".

Contrary to the controversy surrounding the high price of Apple's iPhone X, it turns out it was the best-selling smartphone model of last quarter, worldwide, on a unit-sales basis. The Chinese market saw shipment numbers drop below 100m for the first time since the third quarter of 2013. It seems that even with the new flagship phones of Apple, Samsung, and Huawei, consumers were not willing to upgrade - and it probably was because of the big price tags attached to these flagships. "While the iPhone X performed below industry expectations, the company's revamped product portfolio has helped as it has largely reduced the risk of overreliance on one or two devices to generate sales", says Peng.

Of the top 10 smartphone vendors, Xiaomi provided the only bright spot by recording a staggering triple digit percentage growth this quarter.

The demand for smartphones in the global market has gone down, but Chinese smartphone maker Xiaomi has done exceptionally well in the same period. Well, according to stats from Strategy Analytics, Apple's iPhones have sold the most in the first quarter of 2018. Huawei, Xiaomi and BBK Electronics' OPPO and Vivo are fast-growing Chinese smartphone manufacturers.

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This is Xiaomi has recorded the highest growth of 8.4% this year, nearly twice last year's level (4.3 per cent). Apple is second in line, and it now holds 15.5-percent of the smartphone market, a bit more than past year.

Meanwhile, over in the USA, Kantar tells us that "Apple and Samsung have managed to eke out year-on-year share gains, up 0.1% and 1.4% respectively". The unprecedented sales performance of Xiaomi Redmi 5A made it the most selling Android smartphone, beating Samsung Galaxy Galaxy S9 Plus.

The phone has shipped an impressive 16 million units already. The Motorola is doing well in LATAM and United States smartphone markets.

Even though Huawei shipments grew year-over-year, the company also had a troubled first quarter in the United States this year. Together, the three smartphone brands of Transsion holdings (Tecno, iTel and Infinix) accounted for over 10 million smartphones shipped in Q1 2018.

Lenovo (including Motorola) captured the 8th spot with a market share of 2 percent. Outside the top five, the market share of the "others" went down 18.5 percent from 40.2 percent in 2017 to 33.7 percent in 2018. While the Motorola brand did well, it was Lenovo smartphones that registered decline during the quarter.

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