Regal Moon owner closes social media accounts

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At the time of ditching its social media accounts, the pub chain had more than 100,000 Facebook followers and 6,000 on Instagram.

As any 'Spoons aficionado will testify, the main reason to patronise this most functional of drinking houses is for its awesome social media presence.

Bewilderment over missing menu items Pricing queries and "genius" ideasRecord-breaking fansToilet selfies...

After the revelation that 87m Facebook accounts were affected by the Cambridge Analytica data breach, the social network colossus admitted that data harvesters had scraped personal profile information on most of its 2bn users.

And 26 minutes later...

Tim Martin's nearly 900-strong pub chain will have no social media presence following a spate of negative publicity surrounding platforms such as Facebook, which has recently sparked uproar following claims users' details were misused.

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Martin said he did not believe that closing those accounts would affect its business whatsoever "and this is the overwhelming view of our pub managers".

"The danger is that firms could lose control over the stories told and shared about them on social media, which doesn't bode well for reputation management".

The chairman today said his company "will still be as vocal as ever" through its Wetherspoon News magazine.

"We were also concerned that pub managers were being side-tracked from the real job of serving customers", he said.

JD Wetherspoon has closed down all of its social media accounts, saying that Twitter, Facebook and Instagram encourage compulsive behaviour.

Asked by the BBC whether Wetherspoon's move could start a business trend, Mr Martin said he hoped not.

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