Flipkart eyes 40% share of India's phone market

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Flipkart, at an event in New Delhi, has announced its partnership with Taiwanese tech giant ASUS.

Flipkart will be the primary sales channel for all Asus smartphones. Flipkart CEO Kalyan Krishnamurthy and ASUS CEO Jerry Shen were present at the event.

Walmart is ready to pay $10-12 billion for acquiring 51% stake in Flipkart, and this is a big amount - They will seek complete control over all merchandise, and brand names associated with Flipkart. Asus launched Zenfone Max Pro last August along with five other smartphones from the Zenfone 4 series. But some recent leaks reveal that it is powered by the Snapdragon 636 chipset, a slightly less powerful version of the Snapdragon 660. Asus Zenfone Max Pro is fuelled by a 5,000mAh battery, and runs Android 7.0 Nougat with ZenUI on top.

We will keep you updated, as Flipkart announces their partnership today.

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Apart from this, the e-tailer has also listed some other information of the announcement. The first product under the partnership is going to be Zenfone Max Pro. Under this partnership, the first smartphone that would be launched exclusively on Flipkart is the Zenfone MaxPro on April 23, 2018. But there will be a new product soon.

Asus has confirmed the launch of the ZenFone Max Pro in India.

Walmart will buy both new and existing Flipkart shares, with new shares expected to value the Bengaluru-based firm at least $18 billion, unnamed sources said. The big brand Flipkart was talking about partnering with is ASUS where both the companies will work closely under a strategic partnership to not only retail ASUS Zenfone smartphones, but also mutually create marketing strategies and develop new India-focused devices. However, Japanese conglomerate SoftBank, which holds 23.6% stake, has held on to its stake waiting for a better price close to $15-17 Bn, through a secondary sale of shares. However, regulatory hassles may play party pooper here - after all, given the dominant market share the two entities have in the ecommerce space, any Flipkart-Amazon deal is sure to face close scrutiny of the Competition Commission of India.

M:Flipkart claims, "this live stream is going to unveil something BIG - a huge partnership that is all set to transform the mobile phone industry".

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