Apple has really gone harsh on its employees who were part of leaks past year, "These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere".
But Apple was rapidly clamping down on leakers inside and outside the company, the 2017 briefing said, and had reduced the number of annually stolen product casings from 387 in 2014 to 4 in 2016. 12 of them were arrested.
The Apple logo is displayed on the exterior of an Apple Store on February 1, 2018, in San Francisco. And for that, Apple hates them. "Among those were Apple employees, contractors and some partners in Apple's supply chain".
The Guardian could not independently confirm the memo, and the company did not respond to a request for comment on Friday.
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Apple outlined situations in which information was leaked to the media, including a meeting earlier this year where Apple's software engineering head Craig Federighi told employees that some planned iPhone software features would be delayed.
Internal leaks are frequent in Silicon Valley companies, but have been noted to be on the increase at Apple particularly. The FCC document that comes courtesy of MacRumors was filed in September past year and includes several images of a gold iPhone X with multiple angles to outline the included features and dimensions of the device.
Recent technology, often created by the very companies involved, is making it easier for internal investigators to discover which employees are divulging information. In the strongly worded memo, Apple describes their commitment to stopping and punishing such leakers. Apple's Global Security team employs investigators who have previously worked in the USA military, US intelligence agencies like the National Security Agency, and law enforcement agencies like the Secret Service and the F.B.I.
The memo went on to explain how to avoid being finessed into giving away information to the press who "pry for information". It is said that lowering the price of the iPhone X won't make much sense for Apple so it might just stop the production of the particular device. "That's a reasonable goal, but talking about the number of employees you've had arrested seems like an over-the-top scare tactic". This led to speculation that Apple could lower the price to help spur sales this year, but according to UBS analysts Steven Milunovich and Benjamin Wilson, they are suggesting otherwise.