FDA Takes Aim at Flavored Tobacco

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"Flavors may disguise the taste of tobacco".

"The ANPRM being issued provides a wide-ranging review of the current scientific understanding about the role nicotine plays in creating or sustaining addiction to cigarettes and seeks comments on key areas, as well as additional research and data for public review, as we continue our consideration of developing a nicotine product standard", FDA Commissioner Scott Gottlieb said.

Soneji and his team in a news release from the Dartmouth Institute for Health Policy and Clinical Practice urged passage of regulations to make child-friendly flavors less available and to "reduce the level of known toxins and carcinogens in e-juice". For years the agency has recognized that flavors in these products appeal to kids and promote youth initiation.

The model estimates that use of e-cigarettes in 2014 in the USA would lead to an additional 2,070 adults quitting smoking in 2015. At the same time, we're aware that certain flavors may help now addicted adult smokers switch to potentially less harmful forms of nicotine-containing tobacco products. I will be calling on the FDA to fulfill this moral mandate and expand this proposal to all tobacco products.

The FDA banned certain flavors in cigarettes in 2009, but menthol was not included.

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E-cigarettes are the most widely used smoking product among middle and high schools students, and flavors are among the top three reasons why students use the devices, according to the FDA.

It found that for every smoker who quits with the help of e-cigarettes, 80 others would pick up the habit following exposure to e-cigarettes. "Their lives are often filled with illness, regret, and the hard experience of trying to quit tobacco use".

As it weighs its next step, the FDA is accepting public input on flavored tobacco products for 90 days.

The U.S. Centers for Disease Control and Prevention has more on youth and tobacco.

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