According to her, last year, Google removed 320,000 publishers from its ad network for violating the publisher policies, and blocked almost 90,000 websites and 700,000 mobile apps.She said the technology firm also introduced new technology that allows it to remove Google ads from more than two million URLs each month, adding: "Page-level enforcement technology allows us to better protect our advertisers by removing more ads from more sites while also minimizing the impact on legitimate publishers". Last year, Google generated $95.4 billion in ad revenue, up 20 percent from 2016.
In an update of its policy, Google announced this decision on Wednesday.
Technology: Their technology helps to detect policy violations, new threats and disable those threats, the majority of which are done before people, publishers and advertisers are ever impacted.
Blacklisted 700,000 mobile apps for violating ad policies. Last year, we removed 2 million pages for policy violations each month. Additionally, it removed 48m ads that were attempting to get users to install unwanted software.
Stephanie Skipper on The Voice Tells Kelly Clarkson "Don't Apologize"
Below is all the information you need to watch The Voice online or live Tuesday in order to find out who will complete the season. Kelly and Blake have been putting their playful banter on full display during Season 14, which debuted on NBC earlier this month.
Bloomberg reported that the company suspended 7,000 customer accounts for ads that impersonated a news article-what Google calls "tabloid cloaking"-and blocked more than 12,000 websites for copying information from other publications". For example, a site where you can buy fake diplomas or plagiarised term papers and this new policy allows them to take action on sites for misrepresenting themselves or deceiving users with their content.
Folllowing Facebook in the banning of all ads promoting financial products and services tied to cryptocurrencies and initial coin offerings, Google has said that it will ban ads for unregulated or speculative financial products like binary options, cryptocurrency and financial spread betting among others.
They have already updated their gambling policies to address new methods of gambling with items that have real-world value (e.g., skins gambling).
"Improving the ads experience across the web, whether that's removing harmful ads or intrusive ads, will continue to be a top priority for us", said Spencer.