Unilever also said it is committed to tackling gender stereotypes in advertising and will only partner with organisations that are committed to creating better digital infrastructure. The annual event is attended by major advertisers, media groups and technology companies and has become a platform for big advertisers to publicly push for change.
He will add that Unilever can not continue propping up a supply chain online, through which is delivers more than 25% of its advertising to consumers that at times is no better than a swamp when it comes to transparency.
Unilever, the company behind brands such as Dove soap, Hellman's mayonnaise, Knorr and Lipton Tea, is now seeking to slash its advertising budget by producing fewer, lower budget commercials.
Trump pledges to cut USA deficit
The current permitting structure is overly concerned with preventing litigation and not enough on outcomes, the official said. The deal's spending boost-ahead of large deficits to appear in Monday's White House budget-should ring alarm bells.
Keith Weed, chief marketing officer at the Anglo-Dutch consumer goods company, also is expected to tell a conference in California later Monday that people's faith in social media companies has fallen dramatically, and that the current online environment where hate speech and harmful content can spread like wildfire threatens to undermine people's relationship with consumer brands.
Keith Weed, whose team spent $9.3 billion on marketing previous year, will issue the warning at an Interactive Advertising Bureau in New York City today.
Weed and Unilever didn't cite names in the advance billing of his remarks, but most of the biggest social platforms with the possible exception of Pinterest have come under fire in the past year on social-division and child-safety issues. And the speech directly addresses Russian interference in the 2016 election in the US and describes the digital supply chain as a "swamp", a Trumpian word if ever there was one. The company has reportedly already held discussions with the likes of Facebook, Google, Twitter Inc. (AMZN) about achieving these goals.
"Consumers don't care about third party verification". "They do care about fraudulent practice, fake news and Russians influencing the US election. But they do care when they see their brands being placed next to ads funding terror, or exploiting children".