Anand said millennials "tend to be very cause-centric" and "care about what companies stand for", which makes Tesla CEO Elon Musk a flawless cult figure, and could explain why Tesla was ranked as one of millennials' favorite brands, according to a 2017 survey. The good news for Elon Musk is, the FAA chose to approve the payload, which consists of Musk's 2008 midnight cherry red Tesla Roadster with a "Starman" dummy at the wheel.
The rocket was SpaceX's largest to date and the largest launched in the United States since the 1970s, and Musk repeatedly warned about the potential for failure before the launch.
"Of course, anything boring is awful, especially companies, so we chose to send something unusual, something that made us feel".
SpaceX chief Elon Musk has put his Tesla Roadster sports vehicle on board - a cherry-red convertible that has a space-suited dummy at the wheel and David Bowie's Space Oddity on its stereo.
Yesterday's exciting and admittedly risky launch, SpaceX says, could mean game over for its private space company rivals. The auto was supposed to be put on a path around the Sun that would take the vehicle out to the distance of Mars' orbit.
Third burn successful. Exceeded Mars orbit and kept going to the Asteroid Belt.
At speeds of 16,500mph, the rocket was blasted on an orbit around the Sun as far from the Earth as Mars.
Senate votes to reopen government and boost spending; House vote looms
House Democratic leaders opposed the measure - arguing it should resolve the plight of "Dreamers" - but not with all their might. John Cornyn of Texas declared his fellow Republican was "wasting everyone's time" and prompting a shutdown for "no good reason".
Then, on February 6, after all the planning and dreaming ... it was time for the ambitious and risky test launch.
Things got even more weird as some suggested Musk was some kind of time traveller.
The 230-foot spacecraft, dubbed the Falcon Heavy, roared into the earth's outer atmosphere at around 4 p.m. EST, with the aid of 27 engines reported to have the thrusting power of 18 Boeing 747 jumbo jets.
The space race is on again - with a sportscar!
He said: "Our investment to date is probably a lot more than I'd like to admit".
In recent weeks, Musk has embraced his affinity for merchandise sales, successfully hawking more than a half-million dollars' worth of baseball caps emblazoned with his tunnel-drilling company's logo. Considering that a previous payload consisted of a wheel of cheese, I think we know the answer!
"The initial idea was just, you stick on two first stages as side boosters - how hard can it be?"