Ram 1500 gets the Mopar treatment in Chicago


You follow it up with an ultra-customized version that's packed with outdoor adventure accessories at the 2018 Chicago Auto Show. For those owners, Mopar has fitted the 1500 with what it calls Ram Rack-an adjustable rack that allows secure transportation of larger items above the truck's roof and bed.

"At the Chicago Auto Show, Mopar is showcasing the art of the possible when it comes to accessorizing the all-new Ram 1500", said Pietro Gorlier, Head of Parts and Service (Mopar), FCA.

The outdoor-sport-themed 2019 Ram 1500 highlights the 200-plus Mopar parts and accessories available for the all-new truck.

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The customized Ram 1500 featured off-road wheel flares, 35-inch tires, off-road beadlock-capable wheels, a 2-inch lift kit, and off-road cast aluminum, skid-resistant running boards, 5-inch dual exhaust tips as well as an all new adjustable Mopar Ram Rack, which is created to accommodate oversized cargo like kayaks. Connecting those flares are cast aluminum running boards with a skid-resistant stepping surface. The unique bed-mounted Ram Rack cargo carrying system will grab the most attention at the show, but those Ram owners looking for improved performance are likely to focus on the beadlock wheels, the suspension lift, the cat-back exhaust system and the Ram AirFlow cold air intake system.

Mopar 18-inch beadlock-capable wheels wrapped with 35-inch tires. Finishing off the Mopar concept is a set of Katzkin leather seats embroidered with Ram logos. Hood graphics, front tow hooks and blacked-out Ram badges are also added to the exterior for additional visual punch. The R-A-M text logo stamps the Mopar brushed aluminum door sills while the all-weather floormats structured with higher sidewalls and deeper channels feature the Ram's head logo. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities. Today, the Mopar brand's global reach distributes more than 500,000 parts and accessories in over 150 markets around the world. We're told there are close to 200 accessories from the Mopar catalog fitted to the truck.