Having already collected seven Brits as part of One Direction, Payne finds himself competing with former bandmates Harry Styles and Zayn Malik in the best video category.
Meanwhile Dua Lipa, 22, has five nominations including best British female solo artist, where she will battle it out against 2015 victor Paloma Faith, rapper-poet Kate Tempest, Jessie Ware and Laura Marling.
She is nominated in five categories including best album, best female and best single.
Dua Lipa leads the BRITs nominations, with five nods for the 2018 awards.
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The coveted best British album category includes Dua's self-titled album, Ed Sheeran's divide, J Hus' Common Sense, Stormzy's Gang Signs & Prayer, and Rag N Bone Man's Human.
"To be one of the people who are mentioned among these names..." The Brits Are Coming also featured performances from previously announced Critics' Choice victor Jorja Smith, Paloma Faith, Clean Bandit, J Hus and Liam Payne.
He also heralded Ed Sheeran, who collected four nominations following the release of his record-breaking third album, Divide, and referenced the wider global success of British music.
The victor of the British Artist Video award will be decided by the public, with one of the 10 acts eliminated each week until there are only five left on the night of the awards.
Dua Lipa is coming to Abu Dhabi next month.
Other successful acts last year who failed to get recognised by the BRITs Voting Academy include Take That, Kasabian, Noel Gallagher's High Flying Birds and Rita Ora, while Decca's Michael Ball & Alfie Boe are expected to target categories at the Classic BRIT Awards later this year. Quavo) - Strip That Down Jonas Blue (feat.