For PyeongChang, the opening and closing ceremonies will be streamed in VR, as will alpine skiing, snowboarding, curling, skeleton, figure skating, ice hockey and ski jumping, among other sports. According to Variety, NBC has partnered with Intel to set up multiple camera pods to create interactive 360-degree VR environments.
Audiences can also use the BBC Sport app for mobile and tablet devices, available to download for free.
UK Sport has acknowledged the "Theatre of Jeopardy" in challenging Great Britain to claim its biggest medal haul in Winter Olympics history at the Pyeongchang 2018 Games next month.
China's short-track skaters have won nine golds at the past four Winter Olympics, but Sun cautioned that medals this time around will be no gimme. No word yet on whether NBC's Olympics coverage in VR will feature VR advertising as well. Making events available live will only help the usage. Exclusive Behind-the-Scenes Content: Viewers will be able to tour the Olympic venues.
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"The Olympics have always been an opportunity to showcase emerging media technology", said Gary Zenkel, president of NBC Olympics, in a statement.
"The Olympic Games is a unique opportunity to bring people from around the world together to build camaraderie and cheer for their favorite athletes", said James Carwana, vice president and general manager of Intel Sports Group. If we are lucky, we can get some gold medals.
"The target of a best ever Olympic Winter Games is indicative of just how far the athletes and their National Governing Bodies have progressed over the past four years".