Will posts from a friend who shares news articles be treated differently?
Facebook's popularity and user growth have skyrocketed since its founding in 2004, when it was a sort of online scrapbook and bulletin board for college students.
Facebook took a look at their mountain of data and made that decision for you, replacing publisher content with something that evokes ever-more extreme emotions rather than serious interest in what is actually happening around you.
"We think people interaction is more important than passively consuming content", Hegeman said. Instead, Facebook wants people to see more stuff from friends, family and other people they are likely to have "meaningful" conversations with - something the company laments has been lost in the sea of videos, news stories (real and fake), and viral quizzes on which "Big Bang Theory" character you are.
It's a move created to boost user engagement, if not time spent on Facebook.
Numerous meaningful interactions taking place beneath Zuckerberg's post asked that more power be given to the user to decide what shows up in their feed, or to give users the option to only see the most recent posts. "But those are the people who want to see ads".
The changes are meant to maximize the amount of content with "meaningful interaction" that people consume on Facebook, Mark Zuckerberg, the company's chief executive, said in an interview. But is he throwing the proverbial baby out with the bathwater?
What's less clear is how these changes will address Facebook's problem with false information on the site, as many stories that spread are shared by users' friends and family.
This doesn't come as a surprise for Facebook as Zuckerberg expected the move to have a negative impact on engagement and time spent logged in but believes that a temporary hit is worth it to enhance the wellbeing of members. I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.
Trump's lawyer sues Buzzfeed for defamation over Russian Federation dossier
It was presented to two successive presidents, and has been described in detail by news outlets around the world. After he won the election, Fusion GPS allowed the dossier to fall into BuzzFeed's hands, the suit says.
This is a huge shift for Facebook, which until recently has been laser-focused on keeping users glued to the service by offering a bevy of notifications and "engaging" but low-value material.
"No matter how well we do on Facebook and how great our videos are, making high-quality videos itself does not bring us any profit", said Cho. That's why we've always put friends and family at the core of the experience. "Research shows that strengthening our relationships improves our well-being and happiness", Zuckerberg said, without revealing the precise source of this research.
"We're gonna sell more ads", said Ryan Kelly, CEO of Pear Analytics. Video and other public content have exploded on Facebook in the past couple of years. Visiting our Facebook page, rather than letting the News Feed serve our content to you, is a good way to keep up with us.
"We want to make sure that our products are not just fun but are good for people", Zuckerberg said. So we've studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities.
While the changes could hurt Facebook's business in the short term, happier users could make for better profits over the long term. Maybe he'll prove us wrong with this change, but for now, we're going to flag this as fake news. Since then, annual sales have soared from US$5.1 billion to an estimated US$40.2 billion previous year - and the news feed has become increasingly crowded with advertisements and posts from brands and publications.
So what does this mean for what you'll see when you scroll through your news feed in the future? He wrote: "As we roll this out, you'll see less public content like posts from businesses, brands, and media". The last part just sounds like news and videos that make people argue more, but OK.
The move away from news-related content may be a way for Facebook to step back from the political debate, which brings up issues known to ruin family get-togethers. People will likely spend less time on Facebook as a result, the company says. And if we do the right thing, I believe that will be good for our community and our business over the long term too.