The problem? Drinking unfiltered, untreated water is probably incredibly unsafe to do.
If the at-home "unfiltration system" isn't your bag, the effort to fight against lead, Chloramine, and Fluoride polluted H20 isn't all lost. Also, one of the most enthusiastic backers of raw water is Doug Evans, the guy behind Juicero, a $US399 ($511) machine that squeezed pre-filled bags of juice into cups.
Rachel Yacobozzi, a holistic health coach in San Clemente, Calif., who describes herself on her Instagram page as "in love with her pup, chocolate and sunshine" might as well add Live Water to that list.
"Tap water? You're drinking toilet water with birth control drugs in them", Mukhande Singh explained to The New York Times.
Experts say raw water may contain minerals, but that you can get the minerals that you need from a healthy diet - and the risk of harmful bacteria, viruses and parasites is not worth any benefit from trace minerals.
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"We're glad people are so interested in water quality and the value they're placing in safe water", said Vince Hill, who heads the Waterborne Disease Prevention Branch at the Centers for Disease Control and Prevention.
Adherents of what Trisha Kuhlmey, owner of San Diego water store Liquid Eden, dubbed the "water consciousness movement", share in a distrust of tap water. (Ars Technica reports that the microbiology studies they cite don't support their claims and that "t$3 here is plenty of data showing that fluoride improves dental health, but none showing water-based mind control.") Don't drink it, ok?
We filter and treat drinking water because it's unsafe not to. While no one wants to find traces of pharmaceuticals in their drinking water, the prospect of contracting an intestinal protozoa - and the resulting life-threatening illness - is far more frightening. Unfiltered water can carry a number of diseases such as Hepatitis A and cholera. Drinking raw water - including that collected from the most pristine springs - is "dangerous", food safety expert Bill Marler told Business Insider. By "raw" water, we mean water that hasn't been treated or filtered at all. He told the New York Times that "real water" should also expire after a few months.
"Nearly everything conceivable that can make you sick can be found in water".
Another raw water supplier, Live Water, in Los Angeles, Calif., claims a range of vague and scientifically unsupported health benefits.