However, the pods, which contain ethanol, polymers and hydrogen peroxide are extremely toxic and can make people very sick if consumed, CBS News reported.
But where did the Tide Pod Challenge get its origin from?
In a video uploaded to their official YouTube channel, Tide shows just how easy it can be to keep the pods away from your children. Many of those who put a packet into their mouths and bit down to open the pod quickly began coughing, spitting up, or even getting visibly ill while filming.
The silly concept of consuming the product first garnered attention in 2015 when the satirical newspaper The Onion published a column about a child who wanted to eat the red and blue detergent pod, which has a candy-like appearance.
People are making jokes online about eating laundry pods and doctors say they've seen cases where teens are actually following through. The video was compiled by the channel appropriately named People Are STILL Idiots. Swallowing even a small amount of the highly-concentrated detergent found in pods (which can happen if people bite it and spit contents out), can cause diarrhea and vomiting.
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According to doctors, this can result in irritation and burns inside the mouth, which would lead to an embarrassing visit to the emergency room. And it can even creep into the lungs and burn the respiratory tract, making it incredibly hard to breathe, Dr. Alfred Aleguas Jr., managing director of the Florida Poison Information Center told USA Today.
Parents are being warned of a new challenge that is gaining popularity online.
'They should be only used to clean clothes and kept up, closed and away from children. "They should not be played with, whatever the circumstance is, even if meant as a joke", Tide said in a statement.
Unfortunately, the Tide Pod Challenge is already the second unsafe trend of 2018.
Live Water, the company behind the expensive trend, claims that drinking raw water will help improve a person's health.