Condom ads restricted to run from 10 pm to 6 am

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The council acted after receiving a number of complaints from viewers who were of the view that the content of condom ads was meant for adults and should not be aired during prime time.

The government gave advertisers a two-hour breather by relaxing airing hours and allowing channels to air ads between 10 pm and 6 am.

In an advisory issued on Monday, the Union information and broadcasting ministry stated that "all TV channels are hereby advised not to telecast the advertisement of condoms which are for a particular age group and which could be indecent/ inappropriate for viewing by children".

The information and broadcasting ministry says the adverts may only be shown between 10pm and 6am because they could be "indecent for children".

The advisory invoked Cable Television Networks Rules, 1994, banning an "advertisement which endangers the safety of children or create in them any interest in unhealthy practices or shows them begging or in an undignified or indecent manner".

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The ministry order warned television channels that failure to comply with the advisory would lead to severe actions as per provisions of the rules.

According to reports, ASCI letter had specifically mentioned "Manforce", the condom brand that was in the eye of a storm after political parties sought a ban on its advertisements saying the contents were "provocative and offensive".

The Indian Express newspaper said the decision had been taken by the ministry, after India's advertising standards association told them that they "could not govern the timings for such ads, based on complaints".

In September, trader body CAIT had complained to the government against outdoor ads featuring Sunny Leone during the Navratri festival. The hoardings of the same were put up across the city which carried a message in Gujarati "play but with love".

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