NFL, Verizon Connect on Streaming Deal


The deal between the two sides will consist of the NFL streaming in-market and national NFL games using digital and mobile platforms, mostly courtesy of Verizon.

Terms were not disclosed for the new deal, which takes effect in January. Various estimates pegged the 5-year deal at over $2 billion, with Verizon paying roughly $400 million to $450 million annually vs. the $250 million it paid under the previous contract.

The deal does not give Verizon mobile exclusivity.

The games Verizon can stream will include national preseason games, in-market regular season games, playoffs, and the Super Bowl.

Added Verizon CEO Lowell McAdam: "We're making a commitment to fans for Verizon's family of media properties to become the mobile destination for live sports". The size of Verizon's increase could be a sign that digital media companies will be ready to make serious bids when the NFL's media rights are up in '21 and '22.

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To watch the live mobile experience on Yahoo in January, download the Yahoo Sports app on iOS and Google Play.

The NFL has slowly, over time, offered more streaming options to various partners.

"Starting with the upcoming playoffs and for seasons to come, live National Football League action directly on your mobile device - regardless of carrier - will give millions of fans additional ways to follow their favorite sport", National Football League commissioner Roger Goodell said. Since then, Twitter and Amazon have also streamed Thursday night games.

Verizon has formed the Oath-branded digital media company after acquiring Yahoo and AOL aiming to boost digital advertising revenue. Facebook is said to be particularly aggressive: The social giant is seeking to hire an exec who will have a budget of a "few billion dollars" for sports-rights deals, Sports Business Journal reported last month.