Direct also ships with four exclusive filters and is ultimately seeking to grow its user base even more by providing people with a more focused experience, albeit one that's still deeply integrated into Instagram.
Instagram releases Direct, a standalone messaging app.
Direct is now available for download as part of a test for Android and iOS in Chile, Israel, Italy, Portugal, Turkey, and Uruguay, and the reason for this move is to get more people using Instagram's direct messaging service while letting the core Instagram app be a place to share your photos and videos with the entire world. If users don't actually want to take a photo in the Direct app, they could simply swipe down from the top and start typing a message. "We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app", an Instagram Program Manager told The Verge.
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The idea behind Instagram moving its direct messaging product out of the core app makes a lot of sense.
Instagram Direct opens to the camera viewfinder like Snapchat upon launching it, but you can also choose to swipe down to type out a text-based message. In the same way, you can open or access Direct app from the main Instagram app. The inbox houses all of the user's received messages, while the profile screen lets users access the app's settings. This offered package is much better than the previous one, Facebook Chat.
Instagram is using the same argument as Facebook did in 2014 to justify a standalone app. And swiping left will reveal your recent chats (Direct Inbox) similar to what you see now in your Instagram app.
In case, Instagram launched Direct globally, for which no current timeline has been given so far, Facebook would become an owner of the third famous messaging tool alongside WhatsApp and Messenger.