Google is blocking YouTube on Amazon's Echo Show and Fire TV

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However, a Google source told Engadget, the resentment over the implementation of the YouTube app on Amazon devices, which Google previously said "violates its terms of service", continues. Google began notifying Amazon Fire TV customers that they will not be able to access YouTube on the device starting January 1, 2018.

According to a Google spokesperson who shared a statement with CNET, Google has been "trying to reach agreement with Amazon to give consumers access to each other's products and services".

YouTube vanished from Amazon's Echo Show device in September. "We hope we can reach an agreement to resolve these issues soon", the Google spokeswoman said.

This isn't the first disagreement Google and Amazon have had regarding YouTube. YouTube is consistently one of the most popular video-streaming apps, and it's disappointing to be unable to use it on one of Amazon's two display-toting Alexa speakers.

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Amazon and Google are not getting along right now, and that rocky relationship has resulted in YouTube being pulled from Amazon Echo Show and Fire TV devices. In November, Google said Amazon also stopped selling some of its connected home devices from its Nest subsidiary. All things being equal, it stands to reason that the move will hurt Amazon a lot more than it will hurt Google. Apple announced that it would be launching a version of the Amazon Prime Video app for Apple TV.

Google and Amazon have been in discussions for a long time to try and have a more mutually beneficial relationship, but it sounds like it hasn't been going well.

"It should be about users of Google and Amazon, not Google and Amazon", said the person familiar.

Users of the Fire TV streaming devices will see a warning notification beginning today. Blocking YouTube from the Echo Show, and especially the Fire TV products, makes all of them far less desirable compared to competitive products such as Roku, Chromecast, and Apple TV.

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