Amazon offers prime membership service for free global shipping and video streaming

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Amazon launched its members programme Prime Now in Singapore which will allow access to benefits like fast shipping, streaming, and gaming.

Prime members in Singapore can try all of the benefits of Amazon Prime for free for 30 days.

But in what was seen as the first step towards developing a major footprint in the fragmented region of 600 million people, some customers were underwhelmed by its initial limited product categories and it faced tough competition from rivals, such as Lazada. This week, Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over S$40 with tens of thousands of items and unlimited free worldwide shipping on orders above S$60 on more than 5 million items from Amazon US - all available in the Prime Now App.

Today, 6 November, Amazon announced the launch of Amazon Prime in Singapore. Customers used to get free global shipping for orders above USD125 (SGD168).

The Prime membership here will cost $8.99 per month.

This follows news that the American e-commerce giant has ended its FREE AmazonGlobal Saver Shipping service yesterday, 5 December.

Prime members will also be able to access content in Prime Video and Twitch Prime.

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However, as an introductory offer, Amazon only charge S$2.99, though Amazon decline to inform of how long the promotion will last.

Membership in the U.S. costs US$10.99 a month or US$99 a year, and provides access to a slew of services such as music streaming, free same-day delivery and even restaurant delivery in certain areas.

"Now, with the launch of Amazon Prime, Singapore consumers can finally have access to these products and services, and can get more value when they shop on Prime Now".

Our attempts to order items from the Amazon US website itself didn't seem to include or display the benefits of our Amazon Prime Singapore membership. Since 2005, Prime has been focused on making customers' lives better every day. They're getting Amazon Prime, but only for products that they purchase from Amazon in the USA some 9,000 odd miles away.

However, he encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore" and noted that Prime membership is country-specific and not transferable, which means that those with US Prime memberships can not convert them to local ones.

Prime membership is country-specific and not transferable, he added, meaning that those with US Prime memberships can not convert them to local ones.

Amazon has just extended its e-commerce tendrils even deeper into the Singapore market. Benefits offered include rebates and discounts for online supermarket RedMart, Netflix and Uber.

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