GM Director of Global Digital Experience & Connected Vehicles John McFarland explained why the carmaker chose to build an in-vehicle e-commerce platform and he said, "We believe in doing everything we can to make it available while making it safe while in motion". "Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to almost four million USA drivers".
A separate data plan is not required to use GM Marketplace, the company said.
GM's Marketplace technology, developed in collaboration with International Business Machines will be uploaded automatically to about 1.9 million model-year 2017. and later vehicles starting immediately, with about 4 million vehicles across the Chevrolet, Buick, GMC and Cadillac brands equipped with the capability in the United States by the end of 2018, GM said. It also will have features that can search for nearby ExxonMobil or Shell stations - and GM plans to eventually add Shell's in-car payment functionality that it trialed in the United Kingdom with Jaguar Land Rover.
Applebee's: The casual-dining division of Glendale, Calif. -based DineEquity Inc. lets drivers locate the restaurant nearest their auto, order featured menu items and make reorders.
"Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers", Chamorro added.
There will be limits to the functionality of the new marketplace feature since it's created to be used while driving.
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GM said Marketplace's physical interface was created to minimize manual interactions, "helping drivers keep their eyes on the road and their hands on the wheel".
Dunkin' Donuts will help customers start their day off right through an experience that allows DD Perks members to preorder and pay onscreen for their favorite coffee and donut, at their preferred pickup location. They can also reserve a table at TGI Fridays while on the go. Customers' closest Shell station will be identified and station amenities showcased among the largest fuel station network in the USA, with the ability to pay in-dash coming soon.
- ExxonMobil, which locates nearby gas stations and can route you. The feature will be made available through a simple tap of the button on a GM car's dashboard, which the auto retailer believes will allow for a smoother and safer commute for drivers.
Wingstop Inc.: The Dallas-based chicken wing brand lets drivers reorder their favorite menu items and pay ahead.
- IHOP, allowing to search for nearby restaurants and order from your vehicle.