Target has introduced a mobile wallet capability in the Target app for REDcard users, a move coming a little over two months after the retailer said such a capability was in the works, according to a Target blog. Eventually, customers will be able to store and redeem their Target GiftCards with Wallet also.
With the introduction of Wallet, Target customers will now have the option of seamlessly checking out their in-store purchases with the use of their smartphones. The timing of the launch, in the middle of the holiday season, couldn't be better - well, unless you're already done with your gift shopping.
With Wallet, customers can check out in-store using their smartphone while also applying Cartwheel digital coupons or discounts after scanning their barcode.
It appears that Target is still not keen on accepting Apple Pay as a mode of payment in its onsite stores.
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Target's decision to join the mobile wallet club is a good one, albeit a little later than some others.
Both Target and Walmart are retailers who are part of CurrentC - a group of retailers with their own mobile payment solution.
"Wallet in the Target app makes checkout easier and faster than ever", said Mike McNamara, Target's chief information and digital officer. However, Walmart allows customers to make payments on Apple and Android devices with nearly all major credit, debit, and pre-paid cards or Walmart gift cards. For shoppers looking for speed and convenience, the NFC-free mobile offerings of Target and Walmart could inhibit widespread adoption. With only a few weeks left in the year, the retailer officially launched Wallet - available in the Target app for iOS and Android.