Messenger Kids is being trialled in the United States as a standalone app for a smartphone or tablet that is controlled from a parent's Facebook account and does not create a main Facebook profile for young users.
Facebook Messenger's head David Marcus said, "It's really hard to keep the control over who [kids] communicate with, how they communicate, what tools are at their disposal". Messenger Kids is designed as a legal way for kids to participate.
So how does Facebook plan to moderate its Kids app?
Facebook rolled out Monday a version of its popular Messenger app for kids under 13. But the app also has its own "dedicated Community Operations team", a Facebook spokesperson told Gizmodo.
Even though it has all those things, Facebook is still getting a lot of flack for it, but FB says don't worry about it!
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Authenticate: Then, authenticate your child's device using your own Facebook username and password. Like Facebook, Messenger Kids has "real people looking at those reports and making the decisions", but sometimes automated systems take over, like to address duplicate content reports and "spam attacks".
Messenger Kids is an app where kids can talk or text with family or friends, allowing parents to control the experience through their Facebook account. "This is by far the most clumsy part of Messenger Kids", TechCrunch reported. But the company did not respond to our questions asking what it means by "stringent policies" or if it will publicly disclose them.
The new app gives it a chance to win brand loyalty from younger children at a time when it faces competition for teenagers from other social media platforms such as Snapchat.
According to Facebook, for now, the new app is only available in the US.
Add contacts: To add people to your child's approved contact list, go to the Messenger Kids parental controls panel in your main Facebook app.