In a statement translated by Reuters, Tencent announced that it will alter PUBG to better reflect "socialist core values, Chinese traditional culture and moral rules". "Will be official China server + emphasis on banning cheaters + making the game work around regulations".
NetEase's "Terminator 2" and "Wilderness", survival games similar to PUBG, are the No. 1 and No. 3 most downloaded free mobile games in China, the world's biggest video game market, analytics firm App Annie's data shows.
The move comes after China's content regulator slammed the South Korean-made game, PUBG for short, last month for being too violent and said it would likely be blocked because it "severely deviates from socialist core values".
"Tencent will localize and operate the game by catering to the preferences of Chinese gamers".
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"PUBG is now the most popular survival shooter game, and is enjoyed by users all over the world", said Steven Ma, Senior Vice President of Tencent.
Tencent winning its bid to officially release the title over in China does come with the condition that it does not break these values.
After much tip-toeing and deliberation, Bluehole has finally teamed up with Tencent to bring PlayerUnknown's Battlegrounds to China. The Tencent published Honour of Kings was a massive success, but introduced a curfew for underage players. PUBG Corp and Tencent would be kind of foolish to ignore the Chinese gaming market given that it's the largest in the world, and, well, profits are more important to expansion than anything else for a growing company.