Apple slashes margin on iPhone X in India by 30%; retailers upset

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As we've previously pointed out, Apple's 4-inch iPhone SE is unlikely to follow the patterns of previous iPhone generations, which have historically been updated every year.

Even the costliest iPhone has a high demand in India. Some retailers have reportedly, refused to stock units of the tenth anniversary iPhone altogether. However, they have been concerned about their profit. "Apple gives the least margins". The report adds that Apple's move in India has caused some retailers like Sangeetha Mobiles, for example, to stop taking orders of the iPhone X. This will further reduce the supply of the flagship in the country which is already seeing a pretty huge demand. "How on earth do they expect the retailer to work for them for free - our overheads are anywhere around 10 per cent", Chandra added.

Offline retailers seem to face other challenges such as cashbacks and other discounts on iPhones, including the iPhone X, offered by online retailers making it hard for them to be in competition. By making a new cheap iPhone Apple will be able to appeal to customers in emerging markets like India and China where many customers are priced out of buying an iPhone X or iPhone 8. (This is one of the reasons why the smartphone resellers recommend Oppo and Vivo smartphones).

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The iPhone X comes in 64 GB and 128 GB variants and costs Rs 89,000 and Rs 1,02,000 respectively. Today a rumor came for the SE series which projects that the company is planning for a prototype manufacturing in late this year and a mass production in first quarter of the year 2018.

In contrast, people familiar with the matter said that India received higher supplies of iPhone X than Thailand, which was a larger revenue generating market than India, said the report.

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