YouTube signs Ticketmaster deal to start pushing artists' concerts


This quick access feature will be available under the artists' music videos on YouTube.

Starting today, YouTube is rolling out a new system that integrates upcoming US tour dates right into music video landing pages via Ticketmaster's database.

If the user finds a date and place they'd like to attend, a tap on said event will link the user to Ticketmaster's webpage where they can purchase a ticket or tickets for their enjoyment. While checking out a music video on an official artist or VEVO channel, simply scroll down below the description to see where the given artist is playing next.

However, Ticketmaster's deal is not exclusive to YouTube - the company a year ago integrated with Spotify for ticket sales as well.

"We're just getting started". Aside from YouTube, Ticketmaster's ticketing services have also been integrated with music streaming service Spotify and social media giant Facebook, as pointed out by TechCrunch.

YouTube signs Ticketmaster deal to start pushing artists' concerts

For now, the partnership only covers gigs in the United States, although YouTube says it plans to expand it globally in the future. There's no mention of expanding to other ticketing companies and not all artists use Ticketmaster. Tickets will be sold through Ticketmaster, and Ticketmaster only.

The move to also go live on YouTube makes sense, given that one of its bigger use cases is music discovery and streaming - so much so that it has its own dedicated mobile app, and offline video streaming is packaged as a part of a YouTube Red subscription. The company did say back in June that it has 1.5 billion logged in viewers watching videos every single month.

Next to all the listings is a "tickets" button that, when clicked, will redirect users to Ticketmaster's website to make their purchase.

YouTube believes that their massive user based combined with Ticketmaster's roster of concerts means that music lovers should have an easier time finding the concerts that they're interested in and purchasing tickets to them.

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