Lyft heads to Canada with Toronto service

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The company announced in a blog post it has tabbed Toronto, Canada, as its first global territory.

Lyft is expanding to Toronto.

As industry leader Uber has spent the year floundering through a seemingly endless series of controversies, Lyft moved aggressively to capitalize.

Toronto city council introduced rules to allow the service to operate legally previous year.

Given Lyft's staying focused on Toronto, it's unclear whether or not you can go truly insane and order a ride to, say, Vancouver.

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"We'll begin outreach to drivers today and will have additional information on timing in the coming weeks", the company said in a news release.

Lyft was founded in 2012, and gained recognition using fuzzy, pink moustaches that decorated drivers' cars. although it has since abandoned that branding. Lyft's chief rival, Uber, is already available throughout the US, Canada, and in several more countries internationally. It has partnerships with Ford and General Motors, as well as global ride-hailing apps, such as India's Ola.

Lyft will serve the Greater Toronto and Hamilton Area and plans to launch by the end of the year.

It has also gained market share in the United States, as Uber's reputation has faltered amid an outcry over its corporate culture and data collection practices.

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