After testing out Google's delivery service in New York City and California, the big-box retailer on Thursday said it's now expanded nationwide on the Google Express website and app and on the Google Home smart speaker via voice shopping.
Shortly following the launch of Walmart, Google Express is now adding Target to its growing list of available stores.
Google's announcement today that shopping will soon be available via the Google Assistant on eligible Android phones and iPhones, joining Google Home and Android TV, will allow Target guests to make their "Target Run" from a phone exclusively using voice commands, a first for the company.
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Google Express may be far from Google's most successful service, but it's an obvious and necessary one to continue expanding, particularly as the company continues to go up against Amazon. For Google, the deal extends the appeal of its online mall at a time when more shoppers are beginning their online product searches on Amazon.
On Google Home, you can order loads of Halloween candy and paper towels by voice when your hands are full in the kitchen. "We're excited to expand our partnership with Target and bring the Google Assistant to new platforms". The company has been experimenting with this using Google Home, but you can only do so much blind shopping with your voice.
Starting today, you can shop Target from anywhere in the United States through Google Express and with the Google Assistant (except for Alaska and Hawaii).
Target and Google will also let shoppers buy with Target's store credit cards next year, which offer a 5 percent discount and free shipping. Those kinds of buy-online, pickup-in store options could help traditional retailers compete with Amazon, though the online seller's purchase of Whole Foods this year could weaken that advantage. Guests also will be able to choose to link their Target.com accounts with Google for a more personalized shopping experience.