Gucci pledges to go fur-free from 2018


Gucci's CEO Marco Bizzarri revealed on Wednesday that the luxury fashion label will become a part of the Fur Free Alliance and will "no longer use, promote, or publicize animal fur", beginning with its spring/summer 2018 line, Vogue reports.

The new fur-free policy will include mink, coyote, raccoon dog, fox, rabbit and karakul (also known as Swakara, Persian lamb or astrakhan), and all others species bred or caught for fur.

Mr Bizzarri said: "Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals".

Gucci, part of Paris-based luxury conglomerate Kering, has seen its sales rise over the past two years under creative director Alessandro Michele.

"I wanted to find someone who shared a belief in the importance of the same values. I sensed that immediately on meeting Alessandro for the first time", Mr Bizzarri said.

The brand now sells a wide selection of furs, perhaps most notably their Princetown fur-lined leather mules.

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"Gucci's decision will radically change the future of fashion", Simone Pavesi, manager of animal-free fashion at Italian campaign group LAV.

Animal rights campaigners welcomed the move from Gucci, saying it could have a knock-on effect.

Gucci plans to organize a charity auction of their remaining fur items, with all proceeds benefitting LAV and the Humane Society, Glamour reported.

Gucci will now become part of the Fur Free Alliance - an global group of organisations that campaign about animal welfare and promote alternatives to fur in the fashion industry.

While fur farms were banned in the United Kingdom in 2003 due to cruelty concerns, foreign farmed fur is still imported into the United Kingdom from countries with lower animal welfare standards.

Gucci, part of Paris-based Kering luxury conglomerate, joins a number of other brands in the Fur Free Alliance, an worldwide group which campaigns on animal welfare and promotes alternatives to fur in the fashion industry.