If movement is detected by the two cameras, a thick red line will light up across the road, giving the motorist prior warning of a potentially unaware pedestrian.
United Kingdom technology company Umbrellium developed the "Starling (STigmergic Adaptive Responsive LearnING) Crossing" alongside insurance firm Direct Line.
The road surface in the zone, which was made to withstand the weight of vehicles and designed so that users won't slip even in heavy rain, has been embedded with computer-controlled LEDs that are visible from all angles in daylight or after dark.
The Starling Crossing's control system can learn traffic patterns over time and adapt the displayed markings accordingly.
A prototype, installed temporarily in south London, is created to support the weight of vehicles, remain slip-free in pouring rain and display bright markings.
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The futuristic crossing now has three modes provided for large groups, cyclists who may not be able to see past a high sided vehicle and individuals in a traditional crossing sense.
Later on, when many people may need to cross at the same time, it automatically expands in width to accommodate increased pedestrian traffic.
"We're trying to update the design with a crossing that deals with the fact that people are on mobile phones and might not be looking up", Usman Haque from Umbrellium said.
An average of 20 incidents happen every day at crossings, according to Road Safety Analysis, the consultancy, and the Transport Research Laboratory.
"Pedestrian crossings as we know them were made for a different age, when the human relationship with the city was completely different."It may be an expensive system, but United Kingdom road safety charities are hoping it will arrive in more towns and cities across the country.