Her new app The Swift Life is a partnership with Glu, best known for cash-grab celebrity mobile games like Katy Perry Pop, Britney Spears: American Dream, Nicki Minaj: The Empire, and the crown jewel, Kim Kardashian: Hollywood. You can see a first look at the app in the video below. It's creative, fun, and an innovative way where many can connect with fans, have the ultimate fan experience and connect with Taylor herself. The press release doesn't go into a lot of details about what the app actually does, but it seems to be a social network for Swift's fans.
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"We've worked closely with Taylor and her team to bring her creative vision to life", said Nick Earl, President & CEO of Glu Mobile in a statement. The company is creating an app called "The Swift Life" that's designed to be a gathering place for the singer's fans. "We look forward to its worldwide launch later this year". And similarly, it promises "exclusive" content and photos and direct engagement with Swift. In-app purchases weren't mentioned in the preview but seem like a good bet, given Swift's talent for monetizing her every move: That may be the real secret of the Swift life, which means the Swift Life will be right on brand.
"I think you guys are really gonna like this", she concludes the video.