Fitbit aims to topple smartwatch kings with feature-packed Ionic

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Ionic builds on Fitbit's health and fitness expertise with a new relative SpO2 sensor, making it possible to track deeper health insights like sleep apnea in the future, industry-leading Global Positioning System tracking, on-device dynamic workouts, improved heart rate tracking, and water resistance up to 50 meters.

Fitbit's latest wearable offers over four days of battery life depending on its use cases, the company said, adding that it also ships with support for smartphone notifications, music, clock faces, and contactless payments.

Fitbit is describing the Ionic as the company's "first ever smartwatch", which we find a little confusing as it launched the Fitbit Blaze past year, another device that straps around the wrist to tell the time and monitor various health and fitness metrics.

"Fitbit can take some market share from Apple by appealing to those who are more focused on fitness, however, we do not expect this to be a significant share of Apple's overall smartwatch sales", Wedbush Securities analyst Alicia Reese said. "With Ionic, we will deliver what consumers have not yet seen in a smartwatch - a health and fitness first platform that combines the power of personalization and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future".

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The company on Monday also launched Aria 2 smart scale and Flyer wireless headphones. We will obviously keep you posted when we find out more.

Fitbit is having another crack at taking on the likes of Apple, Garmin, and LG with its newly unveiled Ionic smartwatch. This includes the launch of the Fitbit App Gallery. You can preorder each item via the Fitbit website.

The Fitbit Ionic can be pre-ordered now for $299.99, with shipping starting in October. The San Francisco-based wearable company is also preparing an Adidas-branded limited edition of the device which will be available for purchase at some point in 2018, whereas the Fitbit app SDK will be opened to developers next month.

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