Hyundai to street pickup truck in US

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Hyundai plans to launch a new pickup truck in North America as part of an upcoming product assault to reverse its recent sales slide. In addition to the compact Kona crossover that is slated to come to the USA next year, the company is also working on a redesigned version of its Santa Fe crossover that is due out in 2018. At the time, Hyundai's U.S. CEO said selling a pickup would be a logical move for a company that has successfully expanded into crossover utility vehicles and SUVs.

"People familiar with the automaker's plans said separately that Hyundai plans to launch three other new or refreshed SUVs by 2020", Reuters reported. SUVs now account for about 30 percent of total vehicle sales in the U.S.

After the new Santa Fe, Hyundai is expected to better segment its SUV lineup with an all-new seven-seat SUV to position above the Santa Fe.

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A redesigned Tucson SUV is reportedly on its way the following year.

Hyundai has learned that, yes, Americans aren't buying sedans. Sales of the Sonata, once a pillar of Hyundai's USA franchise, have fallen 30 percent through the first seven months of 2017.

Hyundai's USA sales are down almost 11 percent this year through July 31, worse than the overall 2.9-percent decline in US auto and light truck sales. Sales of pickups in the first seven months of 2017 are up 3.5 percent, while sales of cars declined 11.7 percent. "We understand where we have a shortfall".

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