The new Premier League season, which begins today with Arsenal facing Leicester City, will be the first to allow shirt-sleeve sponsorship deals following the end of the league's own partnership with Barclays at the end of last season.
The Baggies never gave up on trying to extend their lead knowing a single-goal advantage is a unsafe scoreline to sit back on in the Premier League.
Speaking to the club's official website, Pulis spoke of his delight at extending his deal stating he was "delighted to extend my contract because it continues the stability within the club which is essential for its progress".
"I've said all along that we are in a building phase which requires a step by step process".
Pulis also pointed to the "improvement all across the club in recent seasons", which he stated as a necessity, in what he called, "such a tough, tough league".
No change to Alexis Sanchez situation says Arsene Wenger
Olivier Giroud came off the bench to head home a late victor for Arsenal in a topsy-turvy Premier League opener against Leicester. Wenger added: "We know defensively we can do better but overall we produced a top-quality game.
"Sometimes it doesn't work to plan, but this summer we have been fortunate to get the guys in early and work with them from the start of pre-season", said Howe. We had the most shots on goal and the most corners.
"It's important we push the club and try to keep pushing it forwards, and part of that is that we maintain the development of our young players within the academy". Squad is this, yes but we got 100% from the boys again.
"Neither can we underestimate how hard that is".
The deal with Albion will see the 12Bet logo feature on the sleeves of club shirts for the 2017/18 campaign and on the club's training kit.
"We must never take that for granted and continue to commit every ounce of our energy to keeping our club in the division every club in the country wants to be in".
"Managing outside the seven or eight in the Premier League is a tough job but it's one I still relish and enjoy".