The global wearables market increased sales by 8 percent year on year in the second quarter, thanks above all to Xiaomi's 3.5 million device shipments, according to a study by Canalys. "Xiaomi's Mi Band fitness trackers are wildly popular in China, due to their highly competitive pricing and rich features such as heart-rate monitors, step-counters, and calendar alerts", says Neil Mawston, Executive Director at Strategy Analytic. But Canalys predicts that the smartwatch market will receive a boost in the second half of 2017, driven by cellular-enabled smartwatches, which are forecast to ship 12 million units by the end of the year.
Android 4G LTE smartwatches " The hype surrounding intelligent watches has been short-lived and the market must now focus on compelling use cases to stimulate demand.
At last, it seems that the upcoming Fitbit Watch would offer at least most of the fitness capabilities provided by the Charge 2 at this time. It's still definitely a Fitbit smartwatch, and there are only so many form factors you can use for a watch, but the device still has a few tricks up its sleeve.
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As for Apple, one could speculate that the drop in numbers is possible because consumers might be anticipating the arrival of the Apple Watch Series 3, which is said to sever bonds with an iPhone as far as pairing goes.
Fitbit is now facing greater pressure as the release of its next smartwatch is approaching. "Competitors are set to gain an edge with the upcoming release of cellular smartwatches".
Overall, if this is the aesthetic direction Fitbit is taking its smartwatch design in, I'm unimpressed. "Fitbit must outdo the rest to win the market", added Low.