Ferrari Dino Revival Creates Split Views Within The Automaker's Management


Ferrari has announced it is struggling to make a decision on whether or not it should resurrect its famous Dino name to spawn a family of new entry-level sports cars that could go head-to-head with cars like the Porsche 911. That said vehicle would be a modern-day interpretation of the Dino 206 and the 246.

Ferrari executives appear to be split over the idea of bringing the Dino name back, according to a report from Automotive News Europe (subscription required).

But while Marchionne believes a new Dino shouldn't rank high on the list of priorities, other people within the company disagree, as they think it would be beneficial for the prancing horse.

It's interesting that while an SUV (or whatever Ferrari likes to call it) is generally seen as a good idea at the company's headquarters, a new Dino is not.

Ferrari chairman Sergio Marchionne is afraid the Dino may erode some of the brand's exclusivity. Currently, the brand has a "phenomenally young" customer base in Asia, who can afford Ferrari's current offerings.

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The statement would likely explain why a "Ferrari Utility Vehicle" is now being planned but an entry-level sports auto is not.

The idea of a Dino revival has been "kicked around" according to Marchionne but added that lowering the entry level price of a Ferrari would be unsafe for the brand, AutoNews reports. Obviously SUV's are where the bulk of the money is at the moment, but I feel like a sports auto - even a smaller model with a V6 - is more "Ferrari" than a big ol' four-by-four.

Marchionne has made it clear that he wants to sell more Ferrari vehicles in the upcoming year, breaking the 10,000 cars per year limit.

He expressed his concern that going below the California T in terms of pricing could dilute Ferrari's exclusivity.