The Chinese branch of the South Korean original equipment manufacturer (OEM) has been struggling for several consecutive years now, with its market share currently hovering around the five percent mark only four years since it held one fifth of the largest smartphone market on the planet. The top manufacturer Samsung kept its position steady and was still able to sell 79 million smartphones. Separately, Chinese companies Oppo and Huawei also managed to deliver impressive figures during the second quarter of 2017.
"Apple grew 1 percent annually and shipped 41.0 million smartphones for 11 percent marketshare worldwide in Q2 2017, down slightly from 12 percent a year ago".
The Korean tech giant's operating profit in the second quarter, at 4.06 trillion won (US$3.6 billion), surpassed the 4-trillion-won threshold for the first time since the second quarter previous year thanks partly to the S8's robust sales, overcoming the Galaxy Note 7 fiasco caused by faulty batteries. Now Apple's power in China is diminishing.
The smartphone industry is ruled by Samsung.
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Samsung Electronics Co., who has successfully fended off its biggest rival Apple Inc.in the global smartphone market, also recovered its top position in North America in the second quarter of this year.
The global smartphone market maintained an annual growth rate of 5.5 percent in the second quarter, reaching total shipments of 360 million, according to the latest research from Strategy Analytics.
The market researcher said growth was driven by first-time buyers across emerging markets like Africa and upgrades to flagship Android models in developed regions such as Western Europe.
The electronics supply chain is widely expected to get a lift in the second half of the year from an increase in smartphone shipments due to the launch of several next-generation flagship handsets, notably new models of Apple's iPhone.