Since Kardashian's selfies are legendary, it's no surprise a phone case brand with a built-in selfie light would want her promoting its products.
Kim Kardashian's company is being sued for $100 million for endorsing an illuminated cell phone case.
After one too many posts of Kardashian using her LuMee case to take "the flawless selfie", Snap Light claimed its sales were nowhere near were they needed to be - since Kanye West's celebrity wife has been backing up their competitor.
According to the complaint, a man named Hooshmand Harooni filed a patent in 2013 for an "integrated lighting accessory and case for a mobile phone device".
Kim Kardashian West has been hit with 0 million lawsuit.
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Bardia Rahim, founder of Snaplight, said LuMee "created doubt in our technological and operational integrity" by launching the product.
However, court documents obtained from the lawsuit reportedly show that SnapLight claim Kim is getting a cut of LuMee's earnings, prompting them to ask her to stop promoting the brand. It comes in two versions, depending on how much light is desired.
A rep for Kardashian sent The Hollywood Reporter a statement Monday evening: "The patent lawsuit filed by Snap Light has no merit and is just another attempted shakedown".
A representative for the Kardashians apparently told TMZ they're not too anxious. However, a representative for Kim has insisted she has done "absolutely nothing wrong".
"January 2016 was the first time Kim promoted [the LuMee], and we doubled the sales from 2015 in one month", he said.